They aren't all prostrate with dehydration and dying young! Try telling that to people in countries where they have to carry water back to the home, or where water isn't pure, or to nomads where water is to be rationed.
They invented a scientific concept to boost sales, that we need to drink 8 glasses of water a day. This was an invented industry quite cynically developed by Nestle among others back in the 80s. There was never a need for bottled water in the West. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's tap water or bottled?īottlemania is a fascinating expose of what ultimately, globally threatens everyone everywere if it is accepted that people will drink bottled water (which is privately-owned and supported by profits) so its unnecessary for governments to spend money on keeping tap water drinking-water pure for the general public.
Along the way, she investigates the questions we must inevitably answer. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Having already surpassed milk and beer, and second now only to soda, bottled water is on the verge of becoming the most popular beverage in the country.
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